In-Store Analysis
counttrack@ Store Analysis enables identification and evaluation of customer flows in the selling space of the store. It is a crucial application which provides data to improve the in-store retailing performance by using its wide variety of analysis opportunities offered in the same solution.
The characteristics of all customer flows are detected and reflected on a fixed image of the store and realtime reporting is made available.
Customer flows are detected by forming heatmaps reflecting concentration of customer attention, crowded and dead zones in the store are identified by using this solution. It interactively provides the opportunity to track and comment on the customer dwell times, the effectiveness of elements such as product categories, stands and promotions and the life cycle of these elements in chosen areas.
Real time information can be accessed interactively through a web browser.
The data obtained clarifies the subjects concerning the layout of selling space of the store, category management, visual retailing, and the effects of advertisements/promotions.
Please contact us to learn how to improve your store performance by using Store Analysis System.
Phone Number: 0212 951 0195
- Direct and full-time access to current campaigns provided to visual arrangement managers and making the effects of these campaigns visible
- Measuring the success of secondary placement
- Measuring dwell times
- Visual control by using empty store images. For example, in order to execute product quality and placement controls.