People Counting
“People Counting” is basically a very simple task. However, it frequently gets complicated in operation. The selection of the sensor device generally depends on the application, your requirements and the specifications of the location.
Another important quality factor for software based people counters is the quality of the firmware algorithm. Perfect combination of the hardware and the firmware can ensure high reliability and accuracy.
That’s why we only offer our customers world-class, proven people counters that assure a high availability for years.
By using counttrack® People Counting Systems in stores and shopping malls you are able to receive high accurate people counting data and analyse the consumer traffic correctly. The passer-bys, visitors, interested visitors and buyers can be counted and the dwell time in front of the display window, a product display stand or a promotion area can be assessed easily. Conversion rates can be calculated by combining thepeople counting data and your sales data.This enables you to can make clear decisions about the performance of stores or your employees. Thus, the retailing performances can be compared and the level of success of the plans implemented in order to increase efficiency.
Besides its wide range of application in the retailing industry, the people counting function of counttrack is used in many other fields and branches as well. It would be beneficial to consider the utilization of counttrack whenever it comes to counting people and moving objects or collecting information about their behaviour.
People and Object Counting
- Retailing (store, shopping mall, shopping square or street), fairs, conventions and exhibitions
- Airport, railroad terminal, subway, train station and bus stations
- Pedestrians
- Museums and public buildings
- Avenues, streets and squares
- Industrial production lines
- Counting travellers and vehicles
General Applications:
- Transparency
- Performance measurement
- Supporting sales
- Process optimization
- Resource planning and management
- Security and emergency management
counttrack®3D People Counting Device
counttrack®3D People Counting System counts your visitors with 99% accuracy. It is the highest industry standard in terms of hardware and firmware.
It easily overcomes the challenges presented by the intense visitor traffic and tough operating conditions. The embedded stereoscopic camera does not need a PC or additional equipment. Different lighting conditions, sunlight and shadows are no problems for counttrack3D. Due to its detection feature, it can recognize children and adults, and can detect each person separately even if they enter collectively or in contact with each other. In a single video image it can detect up to 100 people simultaneously.
Reports regarding all of your stores are updated in real-time with counttrack360 Online Management and Reporting Portal. Extensive people counting reports are produced by which you can easily make evaluations and comparisons. You will, then, only be left with concentrating on your business. Sales data or other meta data can be merged giving a complete overview for retail performance management.
The sensors are constantly monitored and checked by our counttrack® Operations Center.
The counter itself complies with most store designs. By request it is also possible to provide customer mounting cover colors as well