Welcome,
In today’s business environmentit is obligatory to manage retailing activities effectively to be able to compete in today’s challenging market conditions.
Learning the effects of the marketing exercises applied, maintaining an optimum management over categories, being able to keep the store costs under control and deploying staff efficiently and in correct numbers are of vital importance for commercial success.
“Customers”, on the other hand, have always been the focal point of retailing. The way to respond to customers’ demands quickly is through learning thereal expectations and the true level of their interest in the presentations in the store. counttrack® makes it possible to reach the preferences of the customers, to know how customers move in the store simultaneously, and to obtain the statistical reports related with these movements with a single click.
Besides counting the incoming customers, we also measure the effectiveness of the window dressing, the physical layout of the categories, the store arrangement and the staff by using our in-store analysis solutions and services. In combination, we are making suggestions to improve the quality and effectiveness of these elements.
When it comes to people counting systems; scalability, performance, efficiency and continuity are crucial parameters. Investments in this field are expected return in due time.
Currently covered markets are Turkey, Russia, Russian Post Soviet States, the Balkans and Middle East.
